We live in exciting social media times!
There are so many online options available for businesses or social profits to engage with potential customers or members. And, there is a lot to choose from when planning a social media marketing strategy.
Having a strategy or goal for what you want to accomplish with social media is important. It's about marketing your business or services to what is now considered a mainstream medium.
But, social media does not stand alone, it is just one tool in your toolbox for getting the word out about your business or services. That word – the social media word of mouth – can help to build trust among your customers or members.
Here are some facts about trust in social media:
90% of consumers trust peer recommendations (source: Socialnomics)
85% of customers expect businesses to be active in social media (source: Vocus)
In a report from eMarketer, 77% of buyers said they are more likely to buy from a company if the CEO uses social media, and 82% trust the company more (source: Forbes)
So, having your business or services on social media builds trust – that trust can lead to engagement – and engagement can promote sales. These are compelling reasons to pick and choose right social media outlet for your business or service.
I have been using social media both personally and professionally for a few years now, and am excited to share with you what I've learned along the way.
Director – millennial social media