One of the first questions many of my clients ask is - where should I be on social media? Which is the best for my business? Facebook, Instagram, Twitter, Linked In, Pinterest...
You first need to be able to answer the question - how much time do I want to devote to posting, tweeting, following, and so forth?
Just know that it is not possible to do them all well, and it's probably best that you don't. Having a presence on two or three with fans that are engaged with your product or service will serve you much better than a lackluster participation on all of them.
Here are some questions to ask yourself in preparation:
- Who is your target audience? Do you have an image of that person or business in mind?
- Where do you see your competition posting, tweeting, or engaging on social media?
- Of those social media outlets, which ones are most compelling to you?
- Is your audience local, or do you need to capture a wider group of people?
- Are you targeting other businesses or individuals?
The answers to these questions will help you decide where you should be on the social media circuit. In addition, here are a few facts about the main social media outlets:
Facebook & Instgram - Mostly focused on individuals, more personal. Largest group of users are older females.
Twitter - Everyone from youth to famous people. Can target both individuals and businesses.
Linked In - For business networking & job searches. Mainly businesses targeting other businesses.
Pinterest - Largest audience is females between the ages of 18 and 34. The majority of posts are photos are about design, fashion, and home decoration.
Google+ - Mostly men, who like to post about technology. Two of the biggest user groups on Google+ are college students and software developers.
So, deciding who you are trying to target, how much time you have to work at it, and understanding the best place to put your time and effort are the main elements for building a strong start on social media.