Many folks have asked me, What is Social Media Marketing?
Here is what Wikipedia has to say-
Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.
So, it's about people to using their social media networks to share information about an event, product, service, brand, or company. When this happens, it is 'free' advertising as opposed to paid advertising.
Many companies both large and small do this, and do it well. You might even be familiar with a few.
For example, you might search on a company name and look for their website. If you find it, does it keep your attention? Why do you stay on the site or what makes you want to visit it again? Or, is it so bad that you can't click away fast enough?
If you have a personal Facebook page, you might 'like' a company or brand because it is interesting to you. What did you like about it and what stood out for you?
Or, perhaps you use LinkedIn and want to find out more about a business. If a company has a complete profile, are you more apt to consider it a creditable company?
The answers to these questions are examples of good social media marketing.
Here are some facts about businesses and social media:
- As of September 2013, 73% of online adults use social media. Source: Pew Research
- Approximately 46% of online users count on social media when making a purchase decision. Source: Nielsen
- 85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users. Source: Syncapse
- Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC (pay per click). Source: HubSpot
Social media is here to stay - is your business or social profit a part of it?
Next week I will discuss how daunting it can be to enter the world of social media, especially if you are a small business with limited resources. You are not alone here.