The Diversity Center is a social profit organization that serves the LGBTQ community of Santa Cruz county.
Their need - To have a larger social media reach to members of the community and allies. The Center has several programs that they wanted to highlight on Facebook with business pages.
They had a Facebook group page, but it was serving more as a forum rather than a business page that presented an identity for their organization.
The solution - In addition to creating a Diversity Center business page - create or update Facebook business pages for each of their programs: Latinos/Latinas, Seniors, Youth, and Triangle Speakers.
The Diversity Center - Santa Cruz is a non profit that was looking to expand their reach into social media. They had a limited presence on Facebook, but no social media strategy.